Market research

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  1. In this task, I conducted a detailed SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats facing the business. This analysis provided valuable insights into internal capabilities and external challenges. Additionally, I performed comprehensive market research to understand customer behavior, industry trends, and competitor dynamics. As part of this task, I also analyzed your Google Analytics data to assess website performance and user engagement. Furthermore, I reviewed your Google Tag Manager setup to ensure effective tracking and data collection, providing actionable recommendations for optimizing both your online presence and marketing strategies.