Meta Unveils AI-Enhanced Ad Tools for Holiday Shopping Boom

By Omar Reda on September 28, 2024 | Reading time: 4 minutes |  AI Ad Tools As the holiday season approaches, Meta is rolling out a cutting-edge suite of advertising tools, leveraging the power of artificial intelligence to revolutionize how businesses connect with consumers. These new features, integrated into Meta’s Advantage+ shopping…

The Evolution of User-Generated Content, Is it Worth?

By Omar Reda on September 28, 2024 | Reading time: 6 minutes | User-Generated Content 1. Definitions and Evolution of UGC User-Generated Content (UGC) refers to any content created by users or consumers about a brand or product, often shared on social media or other platforms. Historically, UGC was primarily considered…

TikTok Search Ads: The New Social Media Search

As TikTok introduces search ads, Could it be positioning itself as the next big search engine? By Omar Reda on September 27, 2024 | Reading time: 7 minutes In a groundbreaking move, TikTok has officially launched its search ads feature, potentially reshaping the landscape of both social media and search engine…